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Leadership experience: This project was led by Temitope Benson prior to founding Swash Digital. It reflects transferable expertise we bring to current engagements.
Emerging Markets2019 · Mobile VAS · Telco
Multi-Market Mobile VAS Platform
Led product and delivery for a mobile content platform serving 120M+ consumers across Nigeria, Ghana, and Ivory Coast with telco-integrated billing.
120M+
Mobile consumers reached
3 markets
Multi-country rollout
Multi-year engagement
Engagement length
Product & Delivery Lead
Engagement type
The challenge
A global content platform needed to expand into West Africa with telco-integrated billing, but faced fragmented carrier relationships, regulatory complexity, and a mobile-first audience with limited data access.
Our approach
- 01Negotiated and structured DCB (direct carrier billing) partnerships with major telcos across Nigeria, Ghana, and Ivory Coast
- 02Architected a content delivery platform optimized for low-bandwidth environments with progressive loading and offline caching
- 03Built a multi-market CMS supporting localized content, pricing tiers, and carrier-specific billing flows
- 04Implemented analytics infrastructure tracking engagement, churn, and ARPU across markets
The outcome
A mobile content platform serving 120M+ consumers across three West African markets with integrated telco billing, localized content, and market-specific engagement strategies.
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