ABOUT THE CLIENT
SERV Food Bank serves the Langdon and Rural RockyView area of Alberta, Canada. With over 30 years of community service, the organization provides food hampers, education programs, and family support to households facing food insecurity. SERV operates entirely on community donations and a dedicated volunteer base of 50+ active volunteers, currently serving 200+ families.
THE CHALLENGE
SERV’s existing digital presence did not reflect the scale or professionalism of their community impact. The organization needed a complete solution: a brand identity from scratch, and a public website that could effectively serve three distinct audiences — community members needing food support, potential volunteers, and donors. These three user journeys needed to coexist clearly without confusion.
WHAT WE DELIVERED
| ✓ Brand identity design (logo, colours, guidelines) | ✓ Full public-facing WordPress website |
| ✓ Programs section with detailed service descriptions | ✓ Donation integration |
| ✓ Volunteer recruitment pathway | ✓ Upcoming events and food drives section |
| ✓ ‘Most Needed Items’ donation guide | ✓ News and community articles section |
| ✓ Mobile-responsive design | ✓ SEO configuration and sitemap |
| ✓ Contact, location and hours | ✓ Community partnership section |
| 30+ Years of Community Service | 200+ Families Served | 50+ Active Volunteers |
DESIGN APPROACH
SERV Food Bank uses red as its primary brand colour — warm, energetic, and communicating urgency and community simultaneously. The logo incorporates produce imagery (vegetables, fruit) to immediately communicate purpose. The website layout prioritizes accessibility, ensuring someone in urgent need can find intake information without friction, while donors and volunteers can quickly understand how to get involved. Clean, uncluttered, and purposeful throughout.
PROGRAMS FEATURED
 Emergency Food Hampers — intake process, eligibility, what to expect  Regular Food Bank Programs — ongoing support for enrolled families  Education Programs — financial literacy and community skill-building  Community Partnerships — collaborations with local businesses and organizations  Upcoming Events — food drives, fundraising events, and volunteer days |
TECHNICAL STACK
| WordPress · Custom Brand Identity · Donation Integration · Events Management · SEO Optimization · Mobile Responsive |
