A national coffee brand looking to deepen its connection with consumers and gather actionable data in a competitive market.
Industry: Consumer Packaged Goods (CPG) / Retail
Services:
Custom Web App Development
AI & Data Analytics
Brand & Narrative Strategy
Challenge
A beloved coffee brand, faced a common challenge in the CPG space: while their product was in thousands of homes, their direct relationship with their consumers was limited. They needed to move beyond simple brand awareness and build a deeper, more engaged community.
Their core objectives were to:
Increase enrollment and engagement in their existing loyalty program.
Gather rich, first-party data on consumer habits, preferences, and the “why” behind their daily coffee rituals.
Identify new marketing opportunities and product preferences to guide future growth.
Solution
Swash Digital partnered with the brand to architect and build a bespoke MarTech solution—the “Perfect Coffee Moment Challenge.” This was not just a survey; it was an interactive, multi-day web application designed to be a fun and rewarding experience for users.
1. The Consumer-Facing Challenge App: We developed a mobile-first web application that guided users through a short, engaging daily challenge. Users answered questions about their coffee habits (when, where, how), shared photos of their “coffee moments,” and earned loyalty points for their participation.
2. The AI-Powered Analytics Dashboard: The heart of the solution was a custom-built, real-time analytics dashboard for the brand’s marketing team. This was not a standard analytics report; it was a powerful strategic tool. Key features included:
Performance Tracking: Real-time monitoring of key metrics like total participants, challenge completion rates, and new loyalty members acquired.
Demographic Analysis: A detailed breakdown of participants by age and gender, providing a clear picture of their core audience.
Engagement Funnel: A visual funnel showing user progression through the challenge, allowing the team to identify any points of friction.
AI-Generated Insights: An AI engine that analyzed the data to provide plain-language, actionable recommendations, such as identifying high-potential marketing segments and suggesting optimizations for the challenge itself.
“The platform Swash Digital built has become central to our consumer strategy. The 27.5% lift in loyalty was the immediate win, but the real value is the proprietary data engine we now own. For the first time, we have a direct, real-time line of sight into our customers' habits and preferences, which is an incredible competitive advantage.”
Results
- The 10-day pilot program was a resounding success, delivering measurable results and providing a wealth of strategic intelligence.
Total Participants Engaged
Challenge Completion Rate
Loyalty Points Redeemed
Positive Feedback Percentage
Key Strategic Insights Unlocked
The "Morning Ritual" Opportunity
Demographic Deep Dive
Personalization Roadmap
Conclusion: From Data to Dominance
- This project demonstrates the power of moving beyond generic marketing and building bespoke digital assets. By creating a valuable and engaging experience for consumers, Swash Digital enabled the brand to not only achieve their immediate goal of boosting loyalty but also to build a proprietary data engine that will inform their product, marketing, and growth strategy for years to come.